There’s a BIG lie floating around these days: leadership is only relevant to big organizations. Every book out there claims to know the secret about how to become successful. We don’t. But we know this for sure: every great success often time seem to come along with a mixture of poor circumstances and great people to surround the success bearer. We tend to chase after money. But what if instead, we chased after those who make money: people. Effective leadership is the key to finding and excavating gold from the right people even when they don’t know they are gold. START UP THE LEADERSHIP WAY explores a new way of building a successful startup by focusing on the startupper’s ability to bring people together and lead them right.